The Lighter Side of Beer

Hi and thanks for stopping by my blog about beer! Just to be clear I'm not a beer blogger but I do love beer and thought I might show you why. Enjoy!! 
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September 11, 2009

It's Friday again......

The weekend is upon us and sod's law the swine flu has kicked back in with a vengeance so the dancing shoes are confined to the wardrobe and I'm regretting the haste at which I stripped the bed sheets.

I did muster the energy for the trip to the off license but one bottle of Thwaites Frothy Moth later (review to follow) and my bed is calling - just as soon as I can find a sleeping bag!!

But hopefully everyone is having a better weekend than me and making the most of the unexpected balmy weather. Feels like it's a little too early to put the Pimms away so a Summer Breeze should be just the job, have one for me!!

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Filed under  //   beer cocktail   bloody swine flu   It's Friday   summer breeze  

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August 31, 2009

Not pink and frilly please........

<> Looks like we're not the only ones whipping up beer cocktails, seems the
French are having a go to and I spotted it being discussed across the
pond in the US of A.
 
It makes a simple point but a good one, make things look nice and women
will buy them! For me that's key to getting women to love beer but to be
clear nice does NOT mean pink, frilly or twee, it means stylish and
attractive. Beer cocktails are one way but serving beer in a nice glass (a much
debated topic I know) goes a long way, you wouldn't serve champagne in a
mug so why serve beer in an ugly pint glass??
 
But it's a bank holiday, not a day for too much deliberation so why not
enjoy Jez serving something very attractive......
 
 
 

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Filed under  //   beer   beer cocktail   Glass   summer breeze  

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August 28, 2009

Oh what a night............

Now I know that I am very lucky to have such a great job (what with spending all day talking about beer) but there are sometimes when it exceeds all of my expectations and is just amazing!!

This week I tripped along to the first ever BitterSweet Partnership Garden Party to spend the evening with a whole host of fab celebs celebrating the beauty of beer......what's not to love?!

No I know that currently beer doesn’t have such a great image amongst British women. In fact nearly 8 out of 10 say they hardly ever or never drink beer, which to me feels like a real shame. But lets face it, an over spilling warm pint isn’t the most appealing accessory on a night out, so to see so many beautiful women (and me) enjoying a beer just shows, beer can just as easily be sophisticated and fun – it comes in many shapes and sizes, with often less calories than wine and spirits, and with a lower alcohol content, it can be a sensible drink choice too.

Held at the Rock and Roll Hotel, Mark Fuller's sumptuous Sanctum, celebrity guests came in their droves to help change the image of beer and to try some delicious beer cocktails, all mixed up by the lovely Jez (released from Burton for the night thanks to The Dial). Proving that beer can be very stylish, guests including Kimberly Wyatt from the Pussycat Dolls, TV presenter Jenny Falconer and fashionista Brix Smith Start (I love her!!), were served the Amber Mojito, Summer Breeze and Dutch Sunrise beer cocktails as well as a range of lovely beers including Kasteel Cru, Blue Moon and Coors Light.   

 

Other guests to the Garden Party included Tom Crane, Sinitta, Zoe Salmon, Konnie Huq along with some of the stars from this year’s Strictly Come Dancing.

 

I had a ball - here's to the next one and more women enjoying a beer as much as we all did!!

           
Click here to download:
Oh_what_a_night.............zip (3301 KB)

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Filed under  //   amber mojito   beer   beer cocktail   BitterSweet Partnership   Blue Moon   Coors Light   dutch sunrise   kasteel cru   summer breeze   The Dial  

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August 21, 2009

It's Friday, fancy a beer cocktail?


How can you improve on beer, the nations favourite drink (we drink over 26 million pints a day in the UK!)? Well, it’s a tough call, but here at BitterSweet (with the help of Jez from The Dial) we thought we'd have a try. Just like other cocktails beer cocktails involve the blending of beer with other beer and other ingredients, simple really!!

Now we reckon that some of you will have tried a simple beer cocktail - the chances are you may have tried the more basic varieties like Lager and Lime (lager with a dash of lime), which goes down well on a hot day, and Snakebite and Black (half beer, half cider with a dash of blackcurrant) or Shandy is a simple one (half lemonade, half beer).

But we know that a pint of Shandy is not a stylish accessory on a Saturday night out so we wanted to try something a little different and little more sophisticated and created a some beer cocktails that we think you might like at www.bittersweetpartnership.com/experiment/ .Take a look and give them a try.....though not all at once

And you can see how the lovely Jez mixes them up too

Cheers

Kristy

 

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Filed under  //   beer   beer cocktail   BitterSweet Partnership   rossini   The Dial  

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